While a very simple concept, the counterfactual method has become a critical element in quantifying impact and value in the energy efficiency and management fields.

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However, though widely applied in measurement and verification processes, counterfactual thinking itself remains relatively unexplored.

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Counterfactual Designs is dedicated to exploring and illuminating the fundamental concept that underpins not only the overwhelming majority of energy efficiency and management quantification but how it can be applied to help improve efficiency and efficacy in any industry.